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WBZ-TV Research Director – CBS Television Stations – Boston, MA


Company: CBS Television Stations

Address: Boston, MA


  • Full Time

CBS Television Stations

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: Boston, MA

ABOUT US:

CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).

DESCRIPTION:

WBZ/WSBK is searching for a TV Research Director to manage work flow, timeline development and all projects for our Duopoly.

The right candidate will have a thorough understanding of the methodology, depth and scope of Nielsen, Nielsen NLTV, Comscore, MRI, Wrap Overnights and Wrap Sweeps, SQAD, Kantar and Scarborough (Prime Lingo) syndicated media research data.

Develop custom category and client specific presentations. Develop projections and estimates.

  • Use PC and Web based software to compile and analyze consumer research, retail expenditures, and product/lifestyle information in key retail categories. Translate research findings into concise and meaningful advertiser presentations, innovative tools and creative leave-behind pieces.
  • Assure accurate interpretation of quantitative research from Nielsen rating services and manage the analyzing and distribution of key findings to sales staff.
  • Execute research strategies and projects that support the needs of the GM, DOSs, department heads and sales staff
  • Utilize custom geo-based demographic research and local qualitative research from a variety of resources including Scarborough, and U.S. Census to help build a solid qualitative case for our stations among advertisers in the marketplace.
  • Create market-wide presentations for key sports sponsorships, Fall lineup, as well as broadcast medium effectiveness vs. other media options available to our clients and other topics.
  • Serve as market expert in use of third-party software products that interpret syndicated research data. (Examples: FreeWheel STRATA, WRAP, Scarborough, Kantar.) Work with management, sales, and sales support staff to troubleshoot and maximize knowledge and usage of all functions.
  • Assist Account Executives and Sales Management in the formulation of research-based proposals/schedules through the development of inventive planning tools and execution of creative research training. Also, address client’s key marketing challenges and business needs
  • Effectively manage the development of sales and marketing materials including; ratings one-sheets, sports packages, demographic targeting pieces, competitive spending data (Kantar)
  • Responsible for Reporting: Variance, daily overnights (preliminary and finals) and sending sports time and program changes to Nielsen

Including competitive spending reports including top advertisers report, zero share reports, category spending versus station share, sports spending.

  • Serve as station expert in use of third-party software products that interpret syndicated research data. (Examples: STRATA, WRAP, Scarborough, KANTAR.)

QUALIFICATIONS:

Media research experience is a must

College Degree in Marketing or Advertising or equivalent work experience

  • Experience in broadcast TV or cable
  • Highly proficient with a PC utilizing Microsoft programs (Word, Excel, PowerPoint).
  • Excellent writing, math and oral communication skills are essential.
  • Ability to work under pressure with a positive attitude
  • Ability to handle multiple projects at a time, with superior time-management skills
  • Ability to distill findings and publish results using Excel, PowerPoint and Word. Develop agency/client presentations. Able to present effectively to small and large groups of industry peers and clients.

FUNCTION: Data and Research

EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.viacbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

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