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Media Buyer – Barkley – New York, NY


Company: Barkley

Address: New York, NY


  • Full Time

Barkley

We are on the hunt for a Media Buyer who thrives on bringing creative media ideas to life. We’re looking for an individual that loves to build relationships and thrives in the art of negotiation. If you’re a big idea thinker who revels in collaboration, let’s talk.
This position is integral in the development, implementation and stewardship of media buys, ensuring they are executed accurately and efficiently. These channels include but are not limited to national and/or local media including linear television, OTT and CTV, radio, print, and out-of-home. In addition, this individual is responsible for ensuring strong delivery upon campaign objectives for all clients.

Responsibilities:

  • Negotiates efficient rates, placements and added value for media buys by tactic ensuring planned goals and KPIs are met.
  • Supports team with buy development, management and optimization within buy management software (Strata).
  • Researches media channels and partners to make recommendations for buy placements.
  • Works closely with planning counterpart through all stages of campaign
  • Stewardship of media buys including tracking and delivery of weekly, quarterly and annual GRP, brand, and budget allocations.
  • Creation and delivery of ongoing and post-buy reporting.
  • Assists in development and execution of brand partnerships including integrations, custom content creation, and sponsorships across mediums.
  • Communicates status of assigned accounts to managers on an ongoing basis and elevates issues in a timely manner.
  • Works collaboratively with other agency teams and counterparts across accounts to ensure client needs are met.
  • Helps build out slides and rationale for team when presenting buys, strategies and reports to internal and client teams.
  • Builds relationships and maintains ongoing communications with media owners and sales representatives.
  • Works in close collaboration with finance team members to process media invoicing and resolve any media billing issues.
  • Stays current on all media trends and opportunities in the industry.
  • Other duties/responsibilities may be assigned from time to time.

Qualifications:

  • 1+ years of multi-channel buying experience required
  • Experience managing multiple account needs across categories
  • Knowledge and prior use of buying software (Strata preferred)
  • Strong organizational and mathematical skills
  • Proficiency with verbal and digital communication
  • Ability to multi-task and deliver work on-time for set deadlines
  • History of working directly with outside media sales teams
  • Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
  • Must be prepared for a fast-paced environment and be comfortable making decisions

Barkley’s Commitment to Diversity & Inclusion

  • We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
  • Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.

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