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Media Planner – Barkley – New York, NY


Company: Barkley

Address: New York, NY


  • Full Time

Barkley

Full Job Description

We are looking for a creative, detail-oriented Media Planner to join our Media Team. We want someone who thrives on collaboration with strategy and creative teams to develop go-to-market strategies, and understands how to use media to move client business forward. If this sounds like your style, let’s chat.
This position is responsible for building strategic and tactical media recommendations that are effective and impactful, while making smart use of the client’s budget. Planning covers all paid media opportunities, including, but not limited to television (including direct response), online media (programmatic and publisher direct), paid search, paid social, radio, out-of- home, print and non-traditional tactics.

Responsibilities

  • Develops strategic and tactical media recommendations for clients, and maintains a client’s media flowchart.
  • Has thorough knowledge of key media planning tools, such as Kantar, Simmons, SRDS, Nielsen IMS, MediaTools, and others.
  • Works collaboratively with other Barkley partners to evaluate all audience, geographic, and media vendor information necessary to develop the media plan recommendation that best delivers upon the client’s goals and objectives.
  • Able to identify the need for and prepare non-media projects and recommendations, including but not limited to competitive audits, target audience profiles, geographic analyses, etc.
  • Maintains a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace.
  • Works closely with the Media Buying team to ensure flawless implementation of all approved media recommendations. Integral lead in key client communication.
  • Present at all key client presentations and meetings.
  • Assists the Brand Leadership team in developing media budget recommendations based on client goals and objectives.
  • Demonstrates a complete understanding of the client’s business, maintaining familiarity with the history, present organization and procedures of the client, as well as conditions of the industry.
  • Provides an energy level that brings new and exciting ideas, motivating other team members.
  • Writes point-of- views (POVs) on Media topics, key client issues, and/or client opportunities.
  • Keeps a pulse on all active campaigns, identifying opportunities to optimize for maximum performance.
  • Manages client media budgets, including securing approval, authorizing Media Buying Team, and approving client billing to ensure campaign accuracy and flawless execution.
  • Updates Media Planning Supervisor on status of current accounts on an ongoing basis, elevating key issues or concerns as they arise.
  • Other duties/responsibilities may be assigned from time.

Qualifications

  • Bachelor’s degree or equivalent in a related field
  • 1 year of media planning experience required
  • Strong knowledge of both traditional & digital media channels is preferred, but not required
  • Ability to think critically and apply a strategic approach to all plans or projects
  • Ability to work effectively with a variety of internal teams and business groups, including Creative, Engagement, Strategy and Finance
  • Ability to communicate effectively within a team environment as well as with outside media sales reps
  • Displays a passion for media and advertising
  • Strong organizational and mathematical skills (including basic media math)
  • Ability to multi-task and deliver work on-time for set deadlines
  • Must be prepared for a fast-paced environment and be comfortable making decisions

Barkley’s Commitment to Diversity & Inclusion

  • We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
  • Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.

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